The Katrina Foundation for Recovery launched a print campaign laden with politically charged undertones in an effort to raise money for rebuilding efforts in Louisiana, Alabama and Mississippi. The campaign also coincides with the second anniversary of Hurricane Katrina. “Bus,” “Church” and “Pool” each feature a storm-ravaged scene and a hand holding a picture of life before Katrina. A picture of kids boarding a school bus is placed alongside a damaged bus in one ad. Another shows a church before and after it was leveled to the ground. An unusable pool with potential is shown in a third ad. Here they are:
http://video.mediapost.com/index.cfm?clientfile=otlBusWITHBAND.jpg
http://video.mediapost.com/index.cfm?clientfile=otlchurchWITHBAND.jpg
http://video.mediapost.com/index.cfm?clientfile=otlPoolWITHBAND.jpg.
A fourth ad, “Angelina,” focuses on society’s obsession with celebrity-driven headlines. “Brad and Angelina just bought a house in New Orleans (that’s a coastal city in Louisiana, in case you’ve forgotten),” reads the ad.
http://video.mediapost.com/index.cfm?clientfile=otlAngelina_House.jpg.
The final ad, “Bin Laden,” touches upon the lack of attention given to New Orleans. “Bin Laden would be smart to hide where the U.S. pays the least attention: New Orleans,” says the ad.
http://video.mediapost.com/index.cfm?clientfile=otlBinLaden_toClient.jpg
La comunidad created the campaign.
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