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Branding

I’m focused on trying to get a company I know to do a major out of home campaign because I believe it is the way to make their name a household name. I’ve always been an armchair creative, and media buyer, in my other life. I love branding and I love building a company. I remember when I was getting married and took the name Dangermond, I said it’s a keeper. And I’m glad I…

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Nature’s helper

We fully knew that when Tin started going to school the germs would start coming home, at least for the first year and oh yeah, they keep a coming. Tin’s still got leper hands as he is shedding the remains of the hand, foot and mouth but now yesterday we all came down with the dreaded cold again. I threw a shower saver on the floor of the shower this morning and cranked the water…

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8 Ball says

Today I was schlepping some clothes from the front to the back and I had a moment of wistfulness where I felt like okay, here we go, what’s it all about Alfie? And then I recalled what we have been telling Tin – you want to spend time on the beach as a family then we have to make some sacrifices, and so I consoled my moment of wist. I was having a cup of…

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Happy as a lark

The gym has been eluding me this past month and I’m busy as a termite in a wet wood, but if you’re happy and you know it, clap your hands! Clap Clap. We just seemed to have moved through the squeeze shoot and managed not to get branded and now we’re running free in the fields and tripping on the smells and light and sound. Hey, who knew we were prisoners of our own making?

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God is in the details

I feel somehow like I’m missing the war map on the wall, the one where you put flag pins in where you need to attack and have other color pins for what might be attacking you. Only this isn’t war, it is strategy and hustle and flying by the seat of your pants. I had someone tell me today that they admired my passion and it was for their business! That is what is nuts,…

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The Power Washers

I now have a saying, when the power washers come out you know your work is almost done. That’s right, after schlepping to the Salvation Army, from front of the house to back of the house, to the hardware store, to WalMart, to Lowes to get every little thing we need to make the adjustment from OccupyingTheLaLa to being VRBO/AirBnB home owners, finally were able to wash down the screen porch, outdoor shower and beyond.…

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The new family song

Will you stay in our Lovers’ Story If you stay you won’t be sorry ‘Cause we believe in you Soon you’ll grow so take a chance With a couple of Kooks Hung up on romancing Will you stay in our Lovers’ Story If you stay you won’t be sorry ‘Cause we believe in you Soon you’ll grow so take a chance With a couple of Kooks Hung up on romancing We bought a lot of…

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They all asked for you (in your sleep)

My days are crammed full of all the good things in life – satisfying work, change for the better, Tin building cranes out of drumsticks and making trumpets out of forks. I walk through the house that a moment ago seemed like an incredible burden and now I see freedom. Rudy is still on a scaffold in back of the house putting up the hardie board after he tore out the dry rotted low grade…

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