Authenticity – what is it? and where can I get it?

I’ve stumbled upon the word “authenticity” lately in more ways than I would care to count and I started wondering how authentic has become the buzzword for 2014. In an age where we are posting our daily doldrums and peccadilloes for everyone to see, who is going to be the one to judge authenticity?

We went from email to blogs to social media causing babel to explode and truth to tell, I’d be hard pressed to know when and where my authentic voice shows up as opposed to where I am speaking to the audience.

So I hereby declare authenticity dead – yes, just as it was ascending to be 2014’s buzzword, I’m going to say meh. (Another word that must die.)

Are you for real? For real? B 4 Real. Get real. Real is a buzzword.

Authentic is not. Authenticity is not.

Authenticity immediately sounds not real.

You feel me?

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